To honour the International Women’s Day, CWS collaborated with Women in Action and Solidarity Organisation (WASO) to assist them in launching their new helpline to combat against gender-based violence. A Samsung device to be used by counsellors and a Public Service Announcement (PSA) was also created to raise awareness about the NGO’s revamped initiative. Together we wish that this venture will aid in reducing the number of cases and victims who feel alone and that they now understand that there are many entities who can help them in their struggles. CWS launched the PSA by using its advertising platforms and promising to always remind customers on the 25^th of each month which helps to advocate in ending gender-based violence.